Privacy Policy

Privacy Policy

Privacy Policy

Last updated: August 25, 2026

This Privacy Policy explains how The Shade Atlas ("we," "our," or "us") collects, uses, discloses, and safeguards your personal information when you visit our website at shadeatlas.shop, place an order, or interact with our customer support team. We are committed to protecting your privacy and handling your personal data transparently and securely.

Who We Are

The Shade Atlas is an independent multi-brand specialist retailer for performance and lifestyle sunglasses, featuring curated selections from Rudy Project and Pit Viper. Our storefront is operated by Alderwood Retail Group LLC, a limited liability company formed to operate our curated multi-brand eyewear retail platform. Alderwood Retail Group LLC manages all commercial, logistical, and customer-facing functions, including curating the product catalog, managing inventory and order fulfillment, delivering customer service, ensuring compliance with consumer protection policies, and upholding product authenticity and quality assurance standards.

When you interact with The Shade Atlas, both the storefront and the operating entity play a role in handling your personal data. The Shade Atlas is the brand and website you interact with, while Alderwood Retail Group LLC carries out the day-to-day operations that require access to customer information.

Please note that The Shade Atlas is an independent retailer and is not an official Rudy Project or Pit Viper store. We are not affiliated with or endorsed by these brands, and our website should not be confused with any official brand domains.

Information We Collect

Information You Provide Directly

When you shop with us, we collect information you choose to provide, including:

• Contact and order details: Your name, email address, shipping address, billing address, and phone number when you place an order.
• Payment information: Credit card details or PayPal account information when you make a purchase. Payment processing is handled securely by our payment service providers.
• Account preferences: Information you provide if you create an account, such as saved addresses, order history, and wishlist items.
• Customer support communications: Information you share when contacting our support team, including order numbers, descriptions of issues, and any attachments you provide.
• Promotional interactions: Records of your use of promotional codes, such as the SHADE15 code offering 15% off eligible items at checkout.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and browsing activity, including:

• Device information: IP address, browser type and version, operating system, and device identifiers.
• Usage data: Pages visited, time spent on pages, referring URLs, click patterns, and similar navigation data.
• Cookies and similar technologies: We use cookies, pixel tags, and similar tracking technologies to enhance your browsing experience and analyze site performance, as detailed in the Cookies section below.

Transaction and Support Records

We maintain records of your transactions and support interactions with us, including order history, payment confirmations, shipping updates, return requests, and customer service correspondence. These records help us provide you with accurate order support and resolve any issues that may arise.

How We Use Your Information

We use the information we collect for the following purposes:

• Order processing and fulfillment: To process your orders, manage payment transactions, arrange shipping, and provide delivery updates. Our shipping policy includes free shipping on orders over $45.00 and standard shipping at $8.00 for other orders.
• Returns and warranty handling: To process return requests within our 30-day return window and to coordinate warranty matters according to product information and support guidance.
• Customer support: To respond to your inquiries, resolve issues, and provide assistance with orders, payments, and account matters. Our support team is available by email at support@shadeatlas.shop and typically responds within one business day.
• Marketing and promotions: If you have opted in, to send you information about new products, promotions, and offers. You may opt out at any time.
• Site improvement: To analyze usage patterns, optimize our website design, and improve our product offerings and customer experience.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities.
• Legal compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.

Sharing of Your Information

We do not sell your personal information. We share your information only in the following circumstances:

• Service providers: We engage trusted third-party service providers who assist us in operating our business, including payment processors, shipping carriers, email service providers, and analytics providers. These providers have access to your information only to perform specific tasks on our behalf and are contractually obligated to protect it.
• Payment processing: When you pay by credit card or PayPal, your payment information is transmitted directly to our payment processors, who handle the transaction securely. We do not store full payment card numbers on our servers.
• Legal requirements: We may disclose your information when required by law, regulation, legal process, or governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

Cookies and Similar Technologies

Our website uses cookies and similar technologies, such as pixels and local storage, to improve your browsing experience and understand how our site is used. Specifically, we use:

• Essential cookies: These are required for the website to function properly, including remembering items in your cart and maintaining your session while you browse.
• Functional cookies: These remember your preferences, such as language settings and saved shipping details, to make your future visits more convenient.
• Analytics cookies: These help us understand how visitors interact with our website, which pages are most popular, and where users may encounter issues. This data is aggregated and does not directly identify you.
• Advertising cookies: With your consent, we may use these to deliver relevant product recommendations and measure the effectiveness of our marketing campaigns.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, but please note that some features of our website may not function properly if you disable them.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit using SSL/TLS protocols, secure storage of personal data, restricted access controls, and regular security assessments.

While we take reasonable steps to safeguard your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continuously work to maintain robust security practices. If you have any concerns about the security of your data, please contact us at support@shadeatlas.shop.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order records: We retain order history and transaction records for a period reasonably necessary to maintain accurate business records, support returns or warranty claims, and comply with tax and accounting obligations.
• Support correspondence: We retain customer support communications for as long as needed to resolve your inquiry and for a reasonable period afterward to inform future interactions.
• Marketing preferences: If you opt in to receive marketing communications, we retain your contact information until you opt out or request its deletion.

When personal information is no longer needed, we securely delete or anonymize it.

Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to legal obligations to retain certain records.
• Restriction: You may request that we restrict the processing of your data under certain circumstances.
• Portability: You may request that we provide your data in a structured, machine-readable format.
• Objection: You may object to the processing of your data for certain purposes, such as marketing.
• Withdrawal of consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at legal@shadeatlas.shop or write to us at the address below. We will verify your identity before processing your request and respond within the timeframe required by applicable law. For privacy requests, our legal and privacy team handles matters confidentially and processes requests per applicable laws, typically responding within two business days.

Minors

Our website and services are intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at legal@shadeatlas.shop, and we will take steps to delete such information promptly.

Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these external sites, and we encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, provide additional notice such as a prominent banner on our website or an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any updates constitutes your acceptance of the revised policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to our dedicated legal and privacy team:

• Email: legal@shadeatlas.shop
• General support: support@shadeatlas.shop
• Postal address: The Shade Atlas, 4827 Alderwood Lane, Suite 210, Portland, OR 97205, United States

Our customer support team is available by email and responds to general inquiries within one business day. Privacy-related requests are handled by our legal and privacy department and receive a response within two business days. Our operating hours are Monday through Friday, 9:00 AM to 5:00 PM Pacific Time. Messages left outside business hours are queued and answered the next business day in the order received.

If your request requires specialist attention, our operations manager or a specialist department will handle it with all relevant context attached. For privacy and legal matters requiring additional expertise, we may coordinate with external counsel or regulatory authorities as necessary.